Mentos publicité

Campaigning for Hearts and Minds: How Emotional Appeals in Political Ads Work...
by Ted Brader
Amazon Price: $24.00
Customer Review: This is an excellent book. The general audience may find the statistical discussion somewhat slow going, but this is not a turgidly written academic ...

In Defense of Negativity: Attack Ads in Presidential Campaigns (Studies in Co...
by John G. Geer
Amazon Price: $18.90
Customer Review: This is a wonderful book which directly challenges conventional wisdom regarding negative ads. Geer convincingly argues negative advertising is good f...

GOING NEGATIVE: How Political Ads Shrink and Polarize the Electorate
by Stephen Ansolabehere
Amazon Price:
Customer Review: A few things jumped out at me when I first sat down to write this review. The first was that in reading the introduction and then as the book goes a...

The Obama Nation: Leftist Politics and the Cult of Personality
by Jerome R. Corsi
Amazon Price: $16.80
Customer Review: It is more than a little unsettling that a partisan hack piece, such as this book of little journalistic merit, can get published. Savaging a candida...

Change We Can Believe In: Barack Obama's Plan to Renew America's Promise
Amazon Price: $11.16
Customer Review: Barack Obama's plan in this book provides all the detail and examples that an undecided voter needs to be able to make an informed decision about him ...