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Campaigning for Hearts and Minds: How Emotional Appeals in Political Ads Work...
by Ted Brader
Amazon Price: $24.00
Customer Review: This is an excellent book. The general audience may find the statistical discussion somewhat slow going, but this is not a turgidly written academic ...

In Defense of Negativity: Attack Ads in Presidential Campaigns (Studies in Co...
by John G. Geer
Amazon Price: $18.90
Customer Review: This book is a very interesting read. Geer writes very well and has done very thorough research to back his assertions. This book looks at why attack ...

GOING NEGATIVE: How Political Ads Shrink and Polarize the Electorate
by Stephen Ansolabehere
Amazon Price:
Customer Review: A few things jumped out at me when I first sat down to write this review. The first was that in reading the introduction and then as the book goes a...

The Last Campaign: Robert F. Kennedy and 82 Days That Inspired America
by Thurston Clarke
Amazon Price: $16.50
Customer Review: As much as I respect Robert Kennedy I find it difficult to read any book about him because I know how his life story will end. While he could have sp...

Dark Horse: A Political Thriller
by Ralph Reed
Amazon Price: $13.59
Customer Review: I regret the time and gas I wasted going be the library to pick this dog up. If you've ever had a liberal thought you're going to hate this book. My ...