Al D’Amato Political Ad (1986)

Campaigning for Hearts and Minds: How Emotional Appeals in Political Ads Work...
by Ted Brader
Amazon Price: $26.00
Customer Review: This is an excellent book. The general audience may find the statistical discussion somewhat slow going, but this is not a turgidly written academic ...

In Defense of Negativity: Attack Ads in Presidential Campaigns (Studies in Co...
by John G. Geer
Amazon Price: $18.90
Customer Review: This is a wonderful book which directly challenges conventional wisdom regarding negative ads. Geer convincingly argues negative advertising is good f...

GOING NEGATIVE: How Political Ads Shrink and Polarize the Electorate
by Stephen Ansolabehere
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Customer Review: I needed this book for a class and i hated "Going Negitive" so much i shot my teacher...No but, really, the book it boring and analytical. Overall, no...

Change We Can Believe In: Barack Obama's Plan to Renew America's Promise
Amazon Price: $8.37
Customer Review: I was hoping this book would take the concepts Obama spoke of during his campaign and, having the leisure of a book, expand on them. I expected an in...

Yes We Can: Barack Obama's History-Making Presidential Campaign
by Scout Tufankjian
Amazon Price: $17.97