Political Ad: Kirchhoff Wang 1

Campaigning for Hearts and Minds: How Emotional Appeals in Political Ads Work...
by Ted Brader
Amazon Price: $21.60
Customer Review: This is an excellent book. The general audience may find the statistical discussion somewhat slow going, but this is not a turgidly written academic ...

In Defense of Negativity: Attack Ads in Presidential Campaigns (Studies in Co...
by John G. Geer
Amazon Price: $18.90
Customer Review: This book is a very interesting read. Geer writes very well and has done very thorough research to back his assertions. This book looks at why attack ...

GOING NEGATIVE: How Political Ads Shrink and Polarize the Electorate
by Stephen Ansolabehere
Amazon Price:
Customer Review: A few things jumped out at me when I first sat down to write this review. The first was that in reading the introduction and then as the book goes a...

The Obama Nation: Leftist Politics and the Cult of Personality
by Jerome R. Corsi
Amazon Price: $15.40
Customer Review: This is as bad as it gets! Witness the swift-boating of Obama. Sad, very sad. How does Corsi keep getting work?

Change We Can Believe In: Barack Obama's Plan to Renew America's Promise
Amazon Price: $11.16